GALT Consulting LLC

As we continue to recover from the recession, I hear many business leaders talking about returning to "business as usual".  I must confess that I cringe when I hear this.  "Business as usual" is never a good business philosophy, because there is simply nothing "usual" about business and the ever-changing market.

As a friend of mine who runs a business called some of his employees together and shared an article on the state of print media.  Newspapers are struggling.  This is not a good or bad thing, it is simply a shift in technology and in the market.  The internet provides many people with free news that much more current than any newspaper can possibly be.  The only newspapers that are doing well are the ones who provide insightful, expert insight into the world.  The mistake made by much of print media is they thought they sold paper and ink and forgot that they really sold information.

The world is truly changing and those who focus on products and services or even specific technologies will be left behind.  Businesses who focus on the value that they provide to their customers and who constantly work to find new ways to deliver that value are the ones who will thrive in the new economy.  Customers are becoming increasingly able to absorb value in new and more efficient ways (ex: through social media and the internet).  However, it is a critical and fatal mistake to believe that the technology is driving the value. 

What value does your business provide?  What is unique about the value that you provide?  Answering these questions is critical to survival in the new economy!