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Social Media? LOL! 02/08/2010
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 Super Poke!?!  Mafia Wars?  Tweeting?  Are you serious?

Business leaders are both perplexed and intrigued by the potential of social media (ex: Facebook, Twitter, LinkedIn, text messaging, etc)... both as a potential business tool and as a potential colossal waste of time.   The "answer" is that social media does have great potential to be either or both.

At a seminar, my friend and social media consultant Matthew P. Block met a photographer who operates multiple studios throughout the U.S.  He says that one of his goals is to get on an "LOL" basis with his clients as soon as possible.  If you don't know, LOL is an abbreviation for "Laugh Out Loud" used in emails, texting and on many social media sites.  It is obviously on the informal side of the communication spectrum... which is exactly what this photographer wants.

For example, if someone sends him an email to book a wedding at a hotel he has shot at before, he might launch an immediate response to the email saying, "great location for your wedding...  I shot a wedding there last month and the groom was thrown in the fountain... LOL!".  This reason for this is to establish a closer relationship with his clients.  He wants them to feel like they are friends.  This is the "Social" part of social media!  LOL!

Want to hear more?  Go to http://www.galtseminars.com/social-media.html and register for social media tips as well as updates/discounts for upcoming seminars / events.
 


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