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Try Before you Buy 05/09/2010
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Imagine you were going to purchase a copy machine for your office.  You need a machine that can make quick color copies, collate, staple, and maybe even dispense ice cream (don't pretend that wouldn't be really cool... no pun intended).  How much research will you conduct before you spend $15,000 on a copier?

You will likely look on the internet for pricing and read customer reviews.  Once you zero on a few models, you will call the copier companies and ask a lot of questions.  You may even have the copier company give you a detailed analysis of your current printing needs to optimize the best machine for you.  Is it reliable?  Is it low cost to operate?  Is it fast?  How is the print quality?  What features does it have?  What kind of ice cream can it make?  Yep... you will spend a lot of time on that copy machine before you spend $15,000.  You are a savvy business person!

That is pretty normal.  $15,000 is a lot of money and almost anyone will spend a lot of time doing their homework before making such an important purchasing decision...  but most business people will spend less time hiring someone that costs MUCH more per year than a copy machine.

You have a job opening and you post it on Craig's list with a job description you dug out of the filing cabinet.  You get 35 applications and weed out half of them on the spot.  You begin to conduct interviews asking the normal questions like "what are your weaknesses?" and "do you work well with others?".  Then you select a candidate based on a combination of their resume and your instincts.  You do this even though studies show that as many as 1 in 2 resumes contain inaccurate information.  You do this even though you may like the person and they may not fit the job you have.  You do this even though a false start is one of the most costly things you will do in your business.

Is there a better way?  Yes...  stay tuned...

 


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