GALT Consulting LLC

Sometimes a concept is so simple, we miss it.  This concept is one of those...  ready?   Helping out other people and businesses is good for business. 

Often times business owners spend a lot of money trying to market to strangers when they really don't honor the existing relationships they have.  My friend Sean Saunders, PGA Golf Teaching Profressional and owner of SWS Golf (www.swsgolf.com) is a great example of someone who takes care of everyone who knows him.  He does whatever he can to take care of his friends.  He regularly sends cards to friends and clients and looks for ways to promote other businesses.  He is the first person to buy something from a new business, just to try out the product.  I recently asked him for a gift certificate for a free golf lesson for a client, and he gave it to me... no questions asked.

Sean is practicing the concept of "Giver's Gain".  He nurtures his relationships and guess what... they nurture him back.  People love Sean and work hard to help him out when they can.  Doing the right thing in terms of helping people is also the right thing in terms of growing your business.

There is a catch.... you must be genuine.  Helping people only when you are in the position to get something back is easy to spot and will earn you a very different type of reputation.  You'll know when you are doing it right when you help people that have no way they can help you back.  Not only will you feel good, kindness has a way of coming back around!

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